One of the key factors to success is the range of tools we work with.
Developing sales channels is often the first step. In order to promote
destinations and hotels we can arrange familiarization trips, fairs and
events for tour operators and travel agents. We can assist throughout
the entire sales process, from contact to contract.
Our knowledge about the Nordic market and different brands´ marketing positions makes it easy to connect companies that can benefit from joint ventures. Sometimes they are self-evident, sometimes more surprising.
The aim is always that every partner will benefit from the exposure and
thereby strengthen their position.
For the actual production of campaigns, events and competitions we have
many long standing contacts among advertising agencies, photographers,
TV and radio producers and event producers. For each and every
assignment, we choose the ones with the most experience and the right
Every year we buy substantial amounts of media exposure. We receive
discounts that no single advertiser ever can achieve. Our pricing is
completely transparent – our negotiated rates are available to our
clients and we do not add anything to them.
The variety and geographic spread of our clients makes us attractive to
media. Since we work with both country estates in Sweden and destinations
on other continents, it makes it easier for media to find products that are
aligned with their profile. This makes us a welcome and respected partner
for both printed and digital media.