Knowledge is the foundation, but without imagination there is no
development. Progress comes with the help of imagination. Crazy ideas
breed brilliant solutions. This is one of our strengths – we see the
opportunities that others miss.
We can seem almost child-like in our enthusiasm. We throw ourselves wholeheartedly into everything we undertake and see exciting
opportunities everywhere. For example, this could result in campaigns
with photo shoots and travel coverage at the destinations we work with,
or radio competitions where the winners become reporters on location.
These methods generate attention and exposure long after the campaign
It has also become second nature for us to use the internet in new ways.
In countries where the search for information on the internet is part of
everyday life, online marketing is a very important communication channel. Information that the customer has sought out themselves has far more penetrating power than other passive messages. Sometimes it can be
more effective to whisper than to shout.